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Dell wanted to talk to both kids and parents during the back to school season in a more friendly and socially engaging way. Enter the Center for Selfie Improvement - Y&R’s Back to School Campaign for 2014.




Strategically, Tumblr was the perfect place to reinforce the brand’s relevance and gain some social traction with teens. I worked on the Social/Digital leg of this campaign, creating the tumblr content of tips, quotes and hand drawn gifs. We created hundreds of pieces of customized micro content for use on Tumblr, Facebook and Twitter.