Folio: Rebrand

Folio is the 100%-tailored guidebook, powered by AI, for those that want to get going.

Folio created these custom digital guidebooks for boutique hotels, Airbnbs, VRBOs, and other short-term rental homes.

In early 2021, Folio (Travel) approached Soled NYC to do a total brand refresh and user research on the consumer facing side of the business. 

Below is a look of the work which included Identity, brand guidelines, manifesto and and user research.


When your travel planning takes longer than the travel - that’s not a vacation.

You know where you want to go, but don’t know where to start?

Meet Folio.

Folio is the 100%-tailored travel guide for those that want to get going.

We see the world at a slightly different angle.

Whatever your getaway goals, we’ve got you covered.

With Folio, the weekend is in your pocket. We make it easy for you to bring some creativity to your free time.

We’re with you every step of the way - Take us anywhere, so you can go everywhere.

 LUCYSOLE.COM    ©2021