Gopuff:NYC
and beyond
Gopuff had attempted to launch in NYC in it’s infancy, but was unsuccessful. In October 2021, we launched in NYC and then globally after a massive overhaul of the brand.
As a member of the Gopuff creative studio, I art directed the product shoots and out of home advertising for the launch.
As a member of the Gopuff creative studio, I art directed the product shoots and out of home advertising for the launch.
![](https://freight.cargo.site/t/original/i/477f5e532989fc4c93b4e60f71c0c19b891871b29f79797f0b4d3f91d441b89e/Screen-Shot-2021-10-10-at-8.56.32-AM.png)
![](https://freight.cargo.site/t/original/i/5d3d6abea86e8cf9ae610eece68d1d814e2841704b10139ec381cf242f3b0d96/Gopuff_Midtown_OOH.png)
![](https://freight.cargo.site/t/original/i/c6f02f26f4b072721f9740966393bce57af2d5a1496b6e77c86722d57c299909/Taxi_OOH_Gopuff.png)
![](https://freight.cargo.site/t/original/i/13ac6c284dfbc8080709a7f6d8d8f8b84192658d5ac8ce87d38457258baf676a/Screen-Shot-2021-10-22-at-9.36.56-AM.png)
![](https://freight.cargo.site/t/original/i/87c4d0a775c341dc76f6c08003eef886f33fe88511d61f91a73967b51e603394/1634758352066.jpg)
![](https://freight.cargo.site/t/original/i/1ce69eba503fee259dd9e89d68c9dd969cda420a91a85ce64c7dcfdcdb2413a8/FCJ-VsCX0AcfyKs_2.jpg)
![](https://freight.cargo.site/t/original/i/1f80eb07d74ec4a2959fa5ab46015de9df51cc1f5d7d180c67f47632c21b0cd4/1634758351854.jpg)