Kraken Rum:
Step Into The Dark

Kraken Rum is a strong, dark liquor with spices. In other words, it's not for everyone. To help them grow beyond their niche audience of gamers and Twitch streamers, we had to bring the Kraken into the real world. So, we came up with new creative positioning that toned down the CGI octopuses and pirate lore, but kept plenty of the mystery.

We won the business for AOR in November 2020 and came back in the new year to work on the launch.

Lenticular OOH: