Travel Brilliantly

In September 2012, Marriott Hotels wanted to be known as being more than just a ubiquitous hotel chain. With one of the world’s busiest e-commerce sites and locations all over the globe, the brand desperately needed to be bolder.

At Grey, I worked on the new business pitch - we positioned Marriott from being less about hospitality and more about travel. We won the pitch and “Travel Brilliantly” continues to be the brand’s global mantra.