Moët & Chandon: 
The First-Ever 
Crowdsourced Cocktail



Holiday 2017 - In partnership with ‘The Greatest Showman’ Movie, Moët was looking to highlight its iconic role as The Greatest Entertainer to a new generation. My partner Enda and I were asked to concept creative and innovative ways to use Instagram to promote the movie and celebrate the holidays.

A first-ever use of Instagram’s new “polls” feature - We launched a contest to attend the world premier of TGS, and used Instagram’s newly launched ‘polls’ feature to allow their audience decide the ingredients to enter. 



        


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