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Holiday 2017 - In partnership with ‘The Greatest Showman’ Movie, Moët was looking to highlight its iconic role as The Greatest Entertainer to a new generation. My partner Enda and I were asked to concept creative and innovative ways to use Instagram to promote the movie and celebrate the holidays. 

The First Ever:
Crowdsourced Cocktail

A first-ever use of Instagram’s new “polls” feature.
We launched a contest to attend the world premier of TGS, and used Instagram’s newly launched ‘polls’ feature to allow their audience decide the ingredients to enter.

A first for the brand, a new cocktail with Moët as the main ingredient, as created by a new generation of great entertainers.