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  For Holiday 2017, Moet partnered with “The Greatest Showman”, a film inspired by the story of  P. T. Barnum.

    My partner Enda and I were asked to concept creative and innovative ways to use Instagram to promote the movie and celebrate the holidays. Below are the concepts that were bought and produced, If you’d like to see more of the work, please contact me.

The First Ever:
Crowdsourced Cocktail


A first-ever use of Instagram’s new “polls” feature.

We pit a number of complementary ingredients against each other, and let Moët fans vote on which gets into our brand new cocktail.

Made with classic ingredients, mixed for now.