For NYFW 2016 - in partnership with Macy’s - I hosted the first public and shoppable New York Fashion Week event featuring exclusive collections by four up-and-coming fashion designers. You might have seen our ad in the New York Times and the Macy’s Herald Square window.
As creative director of Nineteenth Amendment, I created all of the printed and digital assets for this event, as well as visual merchandising/styling in the window in Herald Square and in store during the event. The campaign assets were used to promote the designers individually and the event itself through all channels. We then spent the weekend selling the designer garments, making double in sales in half the square footage.