On Thursday November 3rd, 2016 - a group of our designers from around the world came together on the rooftop of America's oldest luxury department store for a night of voting, shopping, and celebration - all #ForFashion. Attendees were asked to vote for their favorite designer, and the winning designer received a one-on-one with our advisor Nina Garcia.
Microsoft sponsored the event and we created a Design Corner for our designers to sketch out their latest collections and get real time feedback from the attendees - a selling point of the platform.
I was responsible for the collateral for promoting the event and those for our Microsoft sponsors, digital promotion, casting and production.
I created a custom Snapchat filter that was live during the event: