Driven Analytics:
Pinion B2B Brand
Driven Analytics built their D2C app Maintain, helping car owners take an active role in caring for their car - but
were having trouble monetizing it.
At the time I met the team, they had pivoted to a more B2B model selling to credit unions who can use the app to help make indirect customers, direct. They needed a new B2B brand they could use to approach these credit unions.
My strategist and I aimed to create a brand that credit union reps could get behind and would actually want to use to help convert new members.
Enter: Pinion, a more sophisticated and aspirational brand to its sibling, Maintain. This led to a complete overhaul of the parent company and its two brands.
At the time I met the team, they had pivoted to a more B2B model selling to credit unions who can use the app to help make indirect customers, direct. They needed a new B2B brand they could use to approach these credit unions.
My strategist and I aimed to create a brand that credit union reps could get behind and would actually want to use to help convert new members.
Enter: Pinion, a more sophisticated and aspirational brand to its sibling, Maintain. This led to a complete overhaul of the parent company and its two brands.
PIN•ION
A smaller gear designedto connect larger gears.
The brand is personal,
sophisticated and efficient
