Creative
 Director


Pizza Hut:
Toppings Market



How do we help Pizza Hut compete with other major chains while also keeping in mind sustainability and food waste?
Introducing Pizza Hut: Toppings Market - giving you more for less with no waste. The choice is yours!

Pizza Hut offers a dynamic price menu, where the prices of toppings are based on supply and demand at a given location. The less a topping is ordered the lower the price - helping to eliminate food waste in the kitchen and save you money on your pizza.

The Toppings Market App uses GPS in your device to locate your closest Pizza Hut and get its prices. With Toppings Market, Pizza Hut rewards its customers for being actively invested in choosing different toppings.



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