Lucy Sole
SKILLS:
SOFT: Creative Direction - Art Direction - Copywriting - Design - Design Thinking - Project Management - Team Management - Collaboration - Pitching - Strategy
HARD: Adobe CC Suite - Generative AI - Midjourney - Adobe Firefly - Runwayml - Figma - Canva - Social Media - Webflow - Squarespace - Cargo Collective - Google Suite - Keynote
EXPERIENCE
Founder - Creative Director - Brand Consultant, SOLED NYC 04/2019 - Present
I direct the creation and strategic positioning of digital brands and products.
I work closely with founders from early-stage startups to large corporations, providing comprehensive creative strategies and executing designprojects that scale brands.
Select Clients: Folio, knode.ai, 31 Talent
Creative Director - Associate Creative Director, Freelance 01/2022 - Present Select Agencies: Critical Mass, Havas, Annex88
Select Brands: Ralph Lauren Fragrances, Keurig, buy buy Baby, Stags’ Leap, Harman
Select Startup Clients: Current
● Team and vendor management for one account - several clients.
● 2 New Business Wins (Harman, Delta Faucets)
Creative, Gopuff 01/2021 - 12/2022
Showrunner for social campaigns like Valentine’s Day and the art direction for Gopuff's expansion into NYC and London.
● Executed social media strategies/content which resulted in surpassing competitors like Grubhub on socialwith 127 k+ followers.
● Art direction and onsite photography management for 4/20 Campaign.
● Sound and styling art direction for Halloween 2021
Creative Director - Associate Creative Director - Art Director, Freelance 03/2017 - 12/2020
Select Agencies: TBWAChiatDay, The Fader, DDB, McCann
Select Brands: Tanqueray, Casper, Hyatt, Kraken Rum, Verizon, Facebook, The New Stand, Moët & Chandon, Waze, CÎROC
Select Startup Clients: Ro Health, Google
● Creative direction and art direction across a variety of projects and clients, including significantcontributions to social media campaigns, digital art direction, and video content production. Responsibilitiesincluded managing teams, developing campaign strategies, and overseeing creative executions to ensurealignment with stakeholders.
● 8 New Business Wins (American Heart Association, byte, Holy Name Medical Center, Coolsculpting, KrakenRum, Casper, Legal Zoom, CÎROC)
● 2 Product Launches (CÎROC, Ro Health)
Creative Director, N.A.bld (Previously Nineteenth Amendment) 10/2012 - 11/2016
A founding member transforming Nineteenth Amendment, a fashion tech startup from a direct-to-consumer startupto a B2B platform. I was responsible for strategic brand building, creative direction, and production of over 500 pieces of collateral and 100 photoshoots and videos. I also managed partnerships with major brands, significantlyenhancing brand visibility and engagement.
● Partnerships with Macy's, Microsoft, Leesa Sleep, Lord & Taylor
● We made Bravo’s Project Runway Shoppable (Season 17)
As seen in: Forbes, The New York Times, Huffington Post, Refinery29, InStyle, Wall Street Journal, WWD, The Chicago Tribune, NewYork Observer, Xconomy, Boston Business Journal, New York Business Journal, CBS This Morning, Entrepreneur, 7x7,The Boston Globe, The Gothamist, Bostinno, Michigan Avenue, Boston Common, LA Confidential, Ocean Drive, Philadelphia Style, Racked
Freelance Art Director, Freelance 10/2011 - 12/2014
Select Agencies: Droga5, VML, Ogilvy & Mather, Grey Group, FCB, Dentsu Creative (360i)
Select Brands: Dell, Advil, Banana Boat, Radio Shack, TJX, Wholefoods, Direct TV, Ally, E* Trade, Hole In The Wall Gang, Target (NEW BUSINESS), Hess, Cialis, Revlon, Almay, Coffee-Mate, Android
Select Startup Clients: Public Goods
● I conceptualized and designed digital and social media contentfor brands with a focus on visual design, creative strategy, and ideation.
● 2 New Business Wins (Marriott, Telus)
● Pitched my product Ninja Plugs at Social Media Week's The Greatest Idea Never Bought 2013 to a live audience including Cindy Gallop and team members from Spotify.
EDUCATION
Art Director, Miami Ad School, SF
B.A. Psychology, Wheaton College