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One in five millenials have cut back on socializing as a result of dental problems. 28% say the appearance of their teeth and mouth undermines their ability to interview for a job - in short, a great smile opens doors. 
How do we give DIY orthodontics credibility, while also differentiating Byte from its competitors and appealing to micro influencers (and those that want to be)?

Give the brand byte.


Byte is a brand built around better. It celebrates the hustlers who don't let anything stop them - not even a bad smile. On this new business pitch I was responsible for the research, strategy, concepting, writing and art direction. After we won the pitch, I was invited back to begin executing the work.
See it live here.