How do we give DIY orthodontics credibility, while also differentiating Byte from its competitors and appealing to micro-influencers (and those that want to be)?
Give the brand byte.
Byte is a brand built around better. It celebrates the hustlers who don't let anything stop them - not even a bad smile. On this new business pitch I was responsible for the research, strategy, concepting, writing and art direction. After we won the pitch, I was invited back to begin executing the work.