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One in five millenials have cut back on socializing as a result of dental problems. 28% say the appearance of their teeth and mouth undermines their ability to interview for a job - in short, a great smile opens doors. 
How do we give DIY orthodontics credibility, while also differentiating Byte from its competitors and appealing to micro-influencers (and those that want to be)?

Give the brand byte.

Byte is a brand built around better. It celebrates the hustlers who don't let anything stop them - not even a bad smile. On this new business pitch I was responsible for the research, strategy, concepting, writing and art direction. After we won the pitch, I was invited back to begin executing the work.