About

Lucy Sole Portrait

Strategy

Art Direction

Branding

Copywriting

Creative Direction

Strategy

Art Direction

Branding

Copywriting

Creative Direction

Strategy

Art Direction

Branding

Copywriting

Creative Direction

Strategy

Art Direction

Branding

Copywriting

Creative Direction

Strategy

Art Direction

Branding

Copywriting

Creative Direction

Strategy

Art Direction

Branding

Copywriting

Creative Direction

Strategy

Art Direction

Branding

Copywriting

Creative Direction

About Lucy

A conceptual creative director with a knack for building brands built to last, not just launch. With a decade of experience across lifestyle, wellness, and tech, I've helped high-growth startups and Fortune 500s scale their impact through bold, innovative strategies.

My expertise sits at the intersection of brand strategy, cultural relevance, and commercial results. I've led teams, won new business, and delivered work that doesn't just get noticed - it shifts the market. Based in the greater NYC area and available for freelance or full-time.

Select Clients

Casper

Marriott

Google

Moet & Chandon

Landrover

P&G

Ralph Lauren Fragrances

Meta

Ro Health

WNBA

Private Work (contact for password)

Gopuff

Social Campaign

Ro Health

Product Launch

Waze

Product Feature Launch

Keurig

Social Campaign & Activation

Adobe Firefly

Product Launch

Principles

(01)

Gopuff Roses portrait

Entertain for Engagement

Marketing is about connection, not interruption. The most impactful brands create content that entertains, inspires, and adds value - becoming a seamless, engaging part of someone’s day. Commit to the bit.

(02)

Final Gulp Shot

Innovation & Creativity

The digital landscape never stops evolving, and neither does Lucy’s approach. Combining creativity with the latest technology, she builds bold, versatile solutions designed to push boundaries and lead the way forward.

(03)

Dive into the Data

The best strategies start with smart insights. Lucy uses analytics to guide decisions, adapt in real-time, and deliver results that are as tangible as they are transformative.
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LUCYSOLE.COM @NOW