Gopuff didn’t want to just push liquor—they wanted to give people something they’d actually remember. We didn’t advertise Halloween, we turned deliveries into the scare.
Lucy pitched Haunted Deliveries: a surprise experience where unsuspecting LA customers got more than their order. The idea was simple—turn a routine delivery into a moment of fear, then flip it into delight.
She led the creative end-to-end—art direction, sound design, and styling—dialing in that line between creepy and fun so it felt shareable, not off-putting.
The result: people didn’t just receive it—they talked about it. 10K+ organic Instagram views and a campaign that lived beyond the drop.