Gopuff isn’t built on casual users. It’s built on obsession.The kind where you don’t just like something— you order it on repeat. For Valentine’s Day, we didn’t make a post. We made a moment.
Instead of treating it like a single day, we stretched it into a week-long celebration of Gopuff stans and the things they can’t get enough of. The idea was simple: turn everyday cravings into something performative, shareable, and a little unhinged— in the best way.
We built a campaign designed to move like culture does. TikTok-first choreography. Playful, high-energy content. A visual system that felt native to how people actually express love online. I led the look and feel end-to-end: casting, production, and execution - making sure it stayed scrappy, fast, and culturally on-beat.
The result: people didn’t just watch it—they acted on it.
$57K in candy sold. 7,300 red rose bouquets delivered. 42K Twitter views in two days.